The Story Behind our Denim Collection

It started with a simple problem. I ran out of denim fabric.

As I wrote “buy denim” on my shopping list, it dawned on me that I had a bag full of old jeans. Instead of letting them sit unused, I started washing, cutting, and sewing them into headbands. That’s how Everyday Upcycled Denim came to life.

Sometimes the best materials aren’t the ones you buy - they’re the ones waiting to be used again. Denim is strong and timeless. Each pair of jeans tells a story - the color, the fading, the weight, the texture creates pieces completely unique. This means no two headbands are exactly alike. They are unique, just like the person who wears them.

What began as a practical decision, quickly became a purpose. We are thrilled we can bring denim a second life by creating a useful and beautiful product while supporting a sustainable fashion idea which keeps denim out of landfills and reduces demand for new cotton which uses a lot of water.

We are excited to continue dropping Upcycled Denim BANDIES. Please check here and on our social media sites @knotandcrown.